Overview

Have you ever thought about starting an accounting practice? Were your dreams shattered when you thought about the capital that would be required (that you don't have) to set up the business? And then you started thinking about the cost of equipment, the office fit out, the hiring of personnel, and the fact that you have to pay living expenses while you are getting your practice off the ground. The answers to these questions, and many more, are covered in this book. Accountants in practice will learn how to fill their marketing pipelines, earn more money, and capture and retain the right kinds of clients to jump-start the growth of their practice. If you are thinking about starting your own accounting practice there are a number of strategies that will show you how to generate all the leads and referrals you will need to build the practice of your dreams... without spending a dollar on marketing or advertising. If you are an entrepreneurial professional and want to fast-track the growth of your practice and boost profit; you have come to the right place. If you want to have fun doing this; you have also come to the right place. And for those ambitious professionals that are not yet qualified and just don't know how, or when, to set-up their own accounting practice, there are proven strategies to help you get started. There are also strategies that will help accountants to build a successful and profitable practice. I emphasise the word profit because most accounting firms, even though they experience growth, do not always grow profit. This book will demonstrate how to avoid the three biggest mistakes accountants make in the growth phase of their practice. It is not the quantity of clients, but the quality of clients that improves the bottom line for an accounting practice. The strategies throughout this book will show you how to grow your client base, and how to identify, attract and retain all the ideal clients your practice can handle.

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