Overview
Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods - everything from toasters and refrigerators to automobiles and ocean liners - radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of ""Time"" in 1949; in 1990, he was selected as one of ""Life's"" ""100 Most Important Americans of the 20th Century"". Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the rounded Coca-Cola bottle), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped. This volume was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than 100 of the world's largest corporations, and products manufactured to their specifications sold in excess of three billion dollars annually. Written and designed by Loewy, this illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, the volume acts as a document of the American century and a meditation upon the importance of industrial design in daily life.
Full Product Details
Author: Raymond Loewy (SEE LAURENCE LOEWY, LOEWY DESIGN) ,
Glenn Porter
Publisher: Johns Hopkins University Press
Imprint: Johns Hopkins University Press
Edition: New edition
Dimensions:
Width: 15.20cm
, Height: 3.70cm
, Length: 15.90cm
Weight: 0.680kg
ISBN: 9780801872112
ISBN 10: 0801872111
Pages: 488
Publication Date: 25 February 2003
Recommended Age: From 18
Audience:
College/higher education
,
Professional and scholarly
,
General/trade
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
A fascinating insight into the birth and growth of the largest consumer society the world has ever seen-and a handbook for how to make technology desirable. New Scientist A great resource for the auto buff as well as aficionados of industrial design. Cruise-In.com
<p>The details in this book are amazing... This book serves well to teach how the designs of everyday objects can have an effect on their usefulness, attrativeness, and even potential sales for businesses.--Paul Regna Avanti Magazine
A great resource for the auto buff as well as aficionados of industrial design. -- Cruise-In.com
A fascinating insight into the birth and growth of the largest consumer society the world has ever seen-and a handbook for how to make technology desirable. New Scientist A great resource for the auto buff as well as aficionados of industrial design. Cruise-In.com 2008
Author Information
Raymond Loewy (1893-1986) was born in France and came to America in 1919. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. Glenn Porter is director of the Hagley Museum and Library in Wilmington, Delaware, and author of The Rise of Big Business, 1860-1920.
