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I remember really getting to know H.B. when we spent time in the mountains of Colorado rafting and fly fishing the Arkansas River. That evening while sitting by a fire with our wives overlooking the valley we talked about our past experiences and future hopes and dreams. I found H.B. to have a significantly broader set of experiences than most and his level of mastery in these areas was exceptional. However, the thing that surprised me most was that not only did he have broad experience and significant accomplishments in doing things, he also deeply understood people and how to use his talents to deliver value for others. This book is yet another example of his ability to take critical concepts and distill them down in simple language that is easily understandable. As the lead negotiator for one of the largest divisions of a Fortune 100 company, I read Never Drop the Ball Again and within 24 hours started sharing H.B.'s language and systemization of concepts with my team and received quick validation that this information is valuable. I hate to admit that I had been modeling these concepts for years impacting one person at a time, but never documented my process and I was never able to communicate a clear step by step methodology that transferred how to do what I have been so successful at doing. This book cuts through the myth that Empathy is an art and gave me the language around the step-by-step process that any organization can follow. I believe H.B.'s lifetime of using language to communicate complex concepts in concise terms makes him a master at delivering the steps for the ideal customer experience. I trust you, like me, will gain actionable ideas from reading this book that will instantly start effectively transforming your business. K.O.

Author Information

H.B. Pasley has been a coach, a creative, and a professional communicator for close to four decades. He has published many books and countless leadership guides, facilitated thousands of people in leadership development retreats, and has produced millions and millions of song streams over the years. Even after all that, he is fond of deflecting attention from his accomplishments by saying, ""My real claim to fame is that I have failed at more ventures than most will ever attempt ... and I took a lot of notes.""He has founded works in tech, financial services, charitable orgs, and in the arts. He founded and presided over an arts-focused Christian nonprofit that for two decades served marginalized people. His DNA is to start things; however, it may be his lifelong work with very strong and talented people that has uniquely equipped him to be a professional advisor. It was ""in the school of hard knocks,"" he says, where he gleaned his best wisdom for helping others. Refreshingly, H.B. openly speaks of his own failures as some of his greatest learning moments. He is a Growth Advocate for business leaders. He helps people-first owners who are hitting their heads on growth problems.Presently, H.B. lives in Colorado Springs, Colorado with his wife Robin, an award-winning interior designer. His two sons live in Phoenix, Arizona. H.B. loves golf, though he is bad at it. He is better at fly fishing, reading books, and hiking. He loves to be on the water. I competed professionally as a top World Ranked Athlete from 2002-2014 managing, securing sponsorships, branding myself, and winning titles. Life was not just about being the best athlete in the world but running my career as an athlete and as a business. I secured and managed all my sponsorship relationships and developed a partnership with them beyond just an athlete wearing a logo. I worked with companies in developing new innovated products, marketing strategies, expo engagement, brand building, and athlete engagement across their athlete roster. I was doing all that as part of my job as being the best athlete I could be winning multiple Ironman and Half Ironman Titles, multiple National Championships victories, and runner up in two Ironman World Championship events. Since I stopped racing in 2014 I spent the next couple years putting my focus full time into a charity I started and volunteering my time there. Because of my success, experience, relationships, credibility, and the way I managed my own career I know I will be a great asset to you maximizing your potential in the triathlon and endurance sports world. As you will see in my experience, I set goals and achieve what I put in front of myself. I thrive in this environment due to my history, respect, rapport, and network I have built here. Success does not just come from putting in the physical hard work, its about having a team around you that can help guide you in each area and the overlooked and under utilized mental aspect to seeing your success before you even enter the game.

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