Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming
Author:   Róbert Štefko ,  Zuzana Birknerová
Publisher:   Peter Lang AG
Edition:   New edition
ISBN:  

9783631897867


Pages:   170
Publication Date:   30 May 2023
Format:   Paperback
Availability:   In Print   Availability explained
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Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming


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Author:   Róbert Štefko ,  Zuzana Birknerová
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Weight:   0.230kg
ISBN:  

9783631897867


ISBN 10:   3631897863
Pages:   170
Publication Date:   30 May 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Róbert Štefko works as a dean of the Faculty of Management and Business of the University of Presov in Presov. Within the area of business economics and management, the author focuses on the research of marketing of intangible products, economics, and marketing management of organizations providing services and on related areas of the field. Zuzana Birknerová works as the Head of the Department of Managerial Psychology at the Faculty of Management and Business of the University of Presov in Presov. The rich publishing activity of the author is primarily focused on social phenomena such as social and emotional intelligence and related constructs of them, with which she usually deals in the context of managerial work.

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