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Author:   Angela A. Stanton ,  Mellani Day ,  Isabell M. Welpe
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Dimensions:   Width: 15.60cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.648kg
ISBN:  

9781848444409

ISBN 10:   1848444400
Pages:   352
Publication Date:   31 March 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Contents: Foreword David B. Audretsch Introduction Angela A. Stanton, Mellani Day and Isabell M. Welpe PART I: THE BLACK BOX 1. Neuroeconomics of Environmental Uncertainty and the Theory of the Firm Helen Pushkarskaya, Michael Smithson, Xun Liu and Jane E. Joseph 2. Risk and Ambiguity: Entrepreneurial Research from the Perspective of Economics Angela A. Stanton and Isabell M. Welpe 3. What You Think Is Not What You Think: Unconsciousness and Entrepreneurial Behavior Eden S. Blair PART II: TRUST, GREED AND THE BLACK BOX 4. Using Brains to Create Trust: A Manager’s Toolbox Paul J. Zak and Amos Nadler 5. The New Millennium’s First Global Financial Crisis: The Neuroeconomics of Greed, Self-interest, Deception, False Trust, Overconfidence and Risk Perception Donald T. Wargo, Norman A. Baglini and Katherine A. Nelson PART III: INSIDE THE BLACK BOX: DECISIONS BY HORMONES 6. In the Words of Larry Summers: Gender Stereotypes and Implicit Beliefs in Negotiations Laura J. Kray, Connson C. Locke and Michael P. Haselhuhn 7. Ovulatory Shifts in Women’s Social Motives and Behaviors: Implications for Corporate Organizations Kristina M. Durante and Gad Saad 8. Hormonal Influence on Male Decision-making: Implications for Organizational Management Angela A. Stanton 9. Dopamine, Expected Utility and Decision-making in the Firm Donald T. Wargo, Norman A. Baglini and Katherine A. Nelson PART VI: ENTREPRENEURIAL PROPENSITY 10. An Economic and Neuroscientific Comparison of Strategic Decision-making Theresa Michl and Stefan Taing 11. Mapping Neurological Drivers to Entrepreneurial Proclivity Robert Smith 12. Embodied Entrepreneurship: A Sensory Theory of Value Frédéric Basso, Laurent Guillou and Olivier Oullier PART V: ORGANIZATIONAL CULTURE AND ETHICS 13. What Neuroeconomics Informs Us About Making Real-World Ethical Decisions in Organizations Donald T. Wargo, Norman A. Baglini and Katherine A. Nelson 14. Culture, Cognition and Conflict: How Neuroscience Can Help to Explain Cultural Differences in Negotiation and Conflict Management John F. McCarthy, Carl A. Scheraga and Donald E. Gibson 15. Brain and Human Behavior in Organizations: A Field of Neuro-Organizational Behavior Constant D. Beugré Index

Reviews

'Do people with high testosterone levels make decisions the same way as people with lower testosterone? Do men change their behavior when a pretty woman enters the office? Do women change their behavior when a handsome man enters the office? Do men and women affect each other within the firm to the detriment or the benefit of the firm? In some ways, the questions this edited volume addresses are questions that we are all familiar with and have asked for many years. It suggests looking for answers in places that that we have never thought of before. Some of the chapters will surprise you with their ingenious, simple answers and propositions; some will perhaps make you feel awkward with their straight-forward way of presenting what we all suspected but felt uncomfortable to talk about.' - From the foreword by David Audretsch 'This volume brings together leading researchers from a variety of fields to investigate the concept of the firm from new perspectives arising from neuroeconomics. The traditional theory of the firm has focused on the strategic, operational and resource management objectives of the firm as an organization. This timely and informative book explores new horizons in the biology of human decision-making and behavior, including uncertainty, entrepreneurship and ethics as it affects the functioning of the organization. The fascinating chapters cover a wide range of research fields, drawing on both the conscious and the unconscious mind, and how common hormonal cycles in the female and testosterone variations in the male affect each other in the workplace and its affect on the firm as an organization. The topics of entrepreneurship and the recent global financial crisis are discussed from the perspective of hormonal forces and the implications of those forces in the future. It is an enlightening selection of articles that scholars, students, business leaders, and managers will find a valuable read.' - Vernon L. Smith, 2002 Nobel Laureate in Economics

Author Information

Edited by Angela A. Stanton, Center for Neuroeconomics Studies, Claremont Graduate University, US, Mellani Day, Dean, Business and Technology Division, College of Adult and Graduate Studies, Colorado Christian University, US and Isabell M. Welpe, Professor and Chair, Technische Universität München, Germany

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