Overview

Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. The book explores key topics, including: ● How the non-conscious mind interacts with GenAI to trigger the most relevant and impactful consumer responses ● How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty ● How a wide range of consumer product categories worldwide are applying neuroscience-powered GenAI to foster innovation, spur sales, and build brands ● And more For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, NeuroAI serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

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Dr. Rajat Chakravarty, chief operating officer at sensori.AI, has orchestrated sensori.AI's evolution from a groundbreaking startup to an industry leader in neuroscience-based GenAI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuroAI to create a smarter, more efficient world. Dr. Anirudh Acharya serves as the chief AI officer at sensori.AI, where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles, and fields. Dr. A. K. Pradeep is the founder and CEO of sensori.AI, the world's only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. sensori.AI is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep's The Buying Brain serves today as the preeminent book in the global field of neuromarketing-the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book's content to assist them in formulating the most effective marketing and new product innovations. Ratnakar Dev is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields, including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the chief technology officer of sensori.AI. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing. Michael Butler Murray is an audiobook narrator as well as an actor and producer known for Jersey Boys, Frontera, The Day of the Grackle, and iCarly: iGo to Japan.

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