Neuro-Advertising: Brain-friendly advertising for more success in your market
Author:   Elke Schwarz
Publisher:   Springer
Edition:   2022 ed.
ISBN:  

9783658386320


Pages:   185
Publication Date:   14 December 2022
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Neuro-Advertising: Brain-friendly advertising for more success in your market


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Author:   Elke Schwarz
Publisher:   Springer
Imprint:   Springer
Edition:   2022 ed.
Weight:   0.521kg
ISBN:  

9783658386320


ISBN 10:   3658386320
Pages:   185
Publication Date:   14 December 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Elke Schwarz is a marketing expert and managing director of the Institute for Sales and Marketing Excellence. There she deals primarily with the topics of neuro-sales and marketing as well as with methods of ""Emotion Selling"". In this function she developed the SDMI method herself. She gives lectures on the subject of the unconscious effectiveness of advertising, advises companies as well as advertising agencies and gives sales training courses. She is also co-author of the book ""Emotion Selling"" (2nd edition 2015) published by Springer Gabler.

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