Overview

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and foreign relationships on a company’s performance. The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities. Chapters cover both small to medium sized enterprises and large multinational corporations, presenting a qualitative analysis of over 400 companies including case studies from the IT and furniture industries. This informative study will provide useful insight for academics and students of business and management, international business and organization studies.  

Full Product Details

Author:   Milena Ratajczak-Mrozek
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2017
Weight:   6.417kg
ISBN:  

9783319565101

ISBN 10:   3319565109
Pages:   402
Publication Date:   11 August 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

1. Introduction.- 2. The Essence of the Network Approach.- 3. Relationships and Interactions as the Basis of Companies' Activities.- 4. Three Perspectives of Companies' Embeddedness.- 5. The Importance of Embeddedness for Companies' Activities - Perspective of Relationships and Interactions.- 6. The Network Theory of Companies' Internationalization - The Importance of Relationships for International Expansion.- 7. The Importance of Embeddedness for Companies' International Activities.- 8. Methodology of the Empirical Studies.- 9. Positive and Negative Outcomes of Embeddedness for the Domestic and International Activity - Results of Case Studies Analysis.- 10. The Importance of Relationships and Embeddedness for Companies' Internationalization and Performance - Results of Quantitative Study.- 11. Conclusions.

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Author Information

Milena Ratajczak-Mrozek is Associate Professor at the Poznań University of Economics and Business, Poland. She is an Outstanding Young Scientist holder of the Minister of Science and Higher Education scholarships and member of the board of Industrial Marketing and Purchasing Group. Her main areas of research include companies’ relationships and networks in international settings. 

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