Overview

Full Product Details

9781848606456

Table of Contents

Reviews

'I find the greatest contribution of the volume to be in Kozinets' model for blending (online) netnography with (offline) ethnography...While the entire netnographic approach will appeal to Internet specialists, this 'blending' aspect may attract a wider audience of anthropologists who are already familiar with, and engaging in, traditional ethnography' - Francine Barone, Journal of the Anthropological Society of Oxford-online <hr color= GBP666666 size= 1px /> 'A definite must for anyone interested in understanding or conducting netnography ' - The Qualitative Report <hr color= GBP666666 size= 1px /> 'Netnography: Doing Ethnographic Research Online is a methodological handbook aimed at...anyone who is interested in researching online communities and cultures, and other forms of online social behavior... Using interesting examples from his own research work, the author brilliantly transfers his experience and expertise to the reader' - Eva Brajkovi c University of Primorska (Slovenia) <hr color= GBP666666 size= 1px /> 'Kozinets' call for respect, patience and researcher accountability is matched by personal, anecdotal examples that establish a good ethical tone throughout the text. Illustrative case studies of first-hand fieldwork experiences present readable and engaging vignettes to the student reader that reveal in clear terms how key ethnographic moments ... have analogous forms in netnography, including the intricate process of becoming a community member by respectfully building relationships slowly over time' -Francine Barone

'I find the greatest contribution of the volume to be in Kozinets, model for blending (online) netnography with (offline) ethnography...While the entire netnographic approach will appeal to Internet specialists, this 'blending, aspect may attract a wider audience of anthropologists who are already familiar with, and engaging in, traditional ethnography' - Francine Barone, Journal of the Anthropological Society of Oxford-online <hr color= GBP666666 size= 1px /> 'A definite must for anyone interested in understanding or conducting netnography ' - The Qualitative Report <hr color= GBP666666 size= 1px /> 'Netnography: Doing Ethnographic Research Online is a methodological handbook aimed at...anyone who is interested in researching online communities and cultures, and other forms of online social behavior... Using interesting examples from his own research work, the author brilliantly transfers his experience and expertise to the reader' - Eva Brajkovi c University of Primorska (Slovenia) <hr color= GBP666666 size= 1px /> 'Kozinets, call for respect, patience and researcher accountability is matched by personal, anecdotal examples that establish a good ethical tone throughout the text. Illustrative case studies of first-hand fieldwork experiences present readable and engaging vignettes to the student reader that reveal in clear terms how key ethnographic moments ... have analogous forms in netnography, including the intricate process of becoming a community member by respectfully building relationships slowly over time' -Francine Barone

'I find the greatest contribution of the volume to be in Kozinets' model for blending (online) netnography with (offline) ethnography...While the entire netnographic approach will appeal to Internet specialists, this `blending' aspect may attract a wider audience of anthropologists who are already familiar with, and engaging in, traditional ethnography' - Francine Barone, Journal of the Anthropological Society of Oxford-online 'A definite must for anyone interested in understanding or conducting netnography ' - The Qualitative Report 'Netnography: Doing Ethnographic Research Online is a methodological handbook aimed at...anyone who is interested in researching online communities and cultures, and other forms of online social behavior... Using interesting examples from his own research work, the author brilliantly transfers his experience and expertise to the reader' - Eva Brajkovi!cUniversity of Primorska (Slovenia) 'Kozinets' call for respect, patience and researcher accountability is matched by personal, anecdotal examples that establish a good ethical tone throughout the text. Illustrative case studies of first-hand fieldwork experiences present readable and engaging vignettes to the student reader that reveal in clear terms how key ethnographic moments ... have analogous forms in netnography, including the intricate process of becoming a community member by respectfully building relationships slowly over time'-Francine Barone

'A definite must for anyone interested in understanding or conducting netnography ' - The Qualitative Report

Author Information

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available