Neighborhood Branding, Identity and Tourism
Author:   Staci M. Zavattaro
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138573567


Pages:   110
Publication Date:   19 March 2019
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Neighborhood Branding, Identity and Tourism


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Author:   Staci M. Zavattaro
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.272kg
ISBN:  

9781138573567


ISBN 10:   1138573566
Pages:   110
Publication Date:   19 March 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1. So, What is a Neighborhood? 2. Orlando’s Neighborhood Philosophy 3. Emotional Reasons for Choosing a Neighborhood 4. Pragmatic Reasons for Choosing a Neighborhood 5. #OrlandoUnited: Community Cohesion after Pulse Conclusion: Theorizing Neighborhood Brands

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Author Information

Staci M. Zavattaro, PhD, is associate professor of public administration at the University of Central Florida. She serves as editor in chief of Administrative Theory & Praxis and focuses her research on place branding, administrative theory, and social media use in government.

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