Overview

Negotiation is a process where two or more parties with different needs and goals discuss an issue to find a mutually acceptable solution. In business, negotiation skills are important in both informal day-to-day interactions and formal transactions such as negotiating conditions of sale, lease, service delivery, and other legal contracts. This book will teach you: -The 5 styles and phases of negotiation and how to develop all of them so you'll be ready in any negotiation setting -How to identify challenges that arise as well as how to respond in a way to turn the situation around into a win -The 3 different types of negotiation outcomes and how to go into negotiations equipped with clearly developed goals and a positive attitude so you have favorable outcomes more often -A total understanding of terms specific to negotiations like BANA and ZOPA that help you find an acceptable zone so you reach agreements easier

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