Negative und positive Effekte von Absagen in Online-Produkttester-Programmen
Author:   Kira Louisa Küpper
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2024 ed.
ISBN:  

9783658453824


Pages:   150
Publication Date:   30 July 2024
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Negative und positive Effekte von Absagen in Online-Produkttester-Programmen


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Author:   Kira Louisa Küpper
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2024 ed.
ISBN:  

9783658453824


ISBN 10:   3658453826
Pages:   150
Publication Date:   30 July 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Einleitung.- Konzeptionelle Grundlagen.- Entwicklung des Untersuchungsmodells.- Empirische Untersuchung.- Schlussbetrachtung.- Literaturverzeichnis.

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Author Information

Kira Louisa Küpper promovierte bei Prof. Dr. Ina Garnefeld am Lehrstuhl für Betriebswirtschaftslehre, insbesondere Dienstleistungsmanagement, an der Fakultät für Wirtschaftswissenschaft – Schumpeter School of Business and Economics der Bergischen Universität Wuppertal mit den Forschungsschwerpunkten Marketing und E-Commerce.

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