Overview

"For more than a decade now custom software development firms, IT management companies, call centers and BPO providers from Mexico, Central and South America have been selling their services into the U.S. market. But due to its first-mover advantage, outsourcing is still indelibly connected to India in the minds of American corporations. Latin America has yet to break through and become an important outsourcing ""brand.""In the pages of the book Nearshore Marketing: How Nearshore Providers Can Leverage Digital Marketing to Enter the U.S. Market, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms.In the book we lay out seven steps you can take to establish yourself in the world's largest market the right way.In chapter one we describe how to properly position your product.Chapter two describes how to turn your service into your number one marketing tool.In chapter three we talk about the power and importance of creating ""authority content.""Chapter four describes the right way to build your U.S.-facing website.In chapter five we lay out four ways you can drive traffic to your website.In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back .Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.If you want a compact, complete guide to selling your services in the U.S. market, you've found the right guide. Thank you for picking up Nearshore Marketing."

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9781981648344

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Content marketer Fernando Labastida was a pioneer in the content marketing scene, having founded the Austin Content Marketing meetup, and launching the first Spanish-language content marketing blog for the Latin American market. Through his firm Nearshore Marketing he is helping nearshore outsourcing providers from Latin America craft digital marketing strategies to help them enter the U.S. market and create a strategic advantage over their competitors, from both the U.S. as well as from other outsourcing destinations such as Asia and Eastern Europe. Fernando is also the founder of Content Marketing LatAm, Latin America's premiere educational resource for content marketing education. He is also the founder of Nearshore Marketing and Content Propulsion. He writes for the Content Marketing Institute, Relevance and AGBeat, and has spoken at SXSW, the Niche Digital Conference in Chicago, the Content Marketing Summit and Mobile Marketing Summit in Mexico, and the CIES Social Media Summit in El Salvador. He has helped B2B technology companies, from large to small by executing bold content marketing initiatives.

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