Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication

Author:   Mario Pérez-Montoro (Professor, Department of Information Science, University of Barcelona, Spain) ,  Lluís Codina (Professor, Universitat Pompeu Fabra, Barcelona, Spain)
Publisher:   Elsevier Science & Technology
ISBN:  

9780081006764


Pages:   178
Publication Date:   22 August 2016
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication


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Author:   Mario Pérez-Montoro (Professor, Department of Information Science, University of Barcelona, Spain) ,  Lluís Codina (Professor, Universitat Pompeu Fabra, Barcelona, Spain)
Publisher:   Elsevier Science & Technology
Imprint:   Chandos Publishing (Oxford) Ltd
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.210kg
ISBN:  

9780081006764


ISBN 10:   0081006764
Pages:   178
Publication Date:   22 August 2016
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Content-Intensive Sites Part One. Navigation Experience Design 2. The Basis of Navigation 3. Designing User Experience 4. Prototyping for Navigation Part Two. Findability and Search Experience Optimization 5. The Essentials of Search Engine Optimization 6. SEO for Content-Intensive Sites 7. Mobile Web and SEO

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Mario Pérez-Montoro holds a PhD in Philosophy and Education from the University of Barcelona (Spain) and a Master in Information Management and Systems from the Polytechnic University of Catalonia (Spain). He studied at the Istituto di Discipline della Comunicazione at the Università di Bologna (Italy) and has been a Visiting Scholar at the Center for the Study of Language and Information (CSLI) at Stanford University (California, USA) and at the School of Information at UC Berkeley (California, USA). He is a Professor in the Department of Information Science at the University of Barcelona (Spain). His work has focused on information architecture and visualization. Lluís Codina holds a PhD in Information Science from Autonomous University of Barcelona. He is a Professor at the Universitat Pompeu Fabra in Barcelona. He teaches in the School of Communication at Journalism and Communication Studies and the Master's Degree in Social Communication (MUCS) Department of Communication. He is the coordinator of the Digital Documentation and Interactive Communication Group of the Pompeu Fabra University. His research work is focused in digital and interactive information systems.

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