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OverviewFull Product DetailsAuthor: Mario Pérez-Montoro (Professor, Department of Information Science, University of Barcelona, Spain) , Lluís Codina (Professor, Universitat Pompeu Fabra, Barcelona, Spain)Publisher: Elsevier Science & Technology Imprint: Chandos Publishing (Oxford) Ltd Dimensions: Width: 15.20cm , Height: 1.00cm , Length: 22.90cm Weight: 0.210kg ISBN: 9780081006764ISBN 10: 0081006764 Pages: 178 Publication Date: 22 August 2016 Audience: College/higher education , Undergraduate Format: Paperback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of Contents1. Content-Intensive Sites Part One. Navigation Experience Design 2. The Basis of Navigation 3. Designing User Experience 4. Prototyping for Navigation Part Two. Findability and Search Experience Optimization 5. The Essentials of Search Engine Optimization 6. SEO for Content-Intensive Sites 7. Mobile Web and SEOReviewsAuthor InformationMario Pérez-Montoro holds a PhD in Philosophy and Education from the University of Barcelona (Spain) and a Master in Information Management and Systems from the Polytechnic University of Catalonia (Spain). He studied at the Istituto di Discipline della Comunicazione at the Università di Bologna (Italy) and has been a Visiting Scholar at the Center for the Study of Language and Information (CSLI) at Stanford University (California, USA) and at the School of Information at UC Berkeley (California, USA). He is a Professor in the Department of Information Science at the University of Barcelona (Spain). His work has focused on information architecture and visualization. Lluís Codina holds a PhD in Information Science from Autonomous University of Barcelona. He is a Professor at the Universitat Pompeu Fabra in Barcelona. He teaches in the School of Communication at Journalism and Communication Studies and the Master's Degree in Social Communication (MUCS) Department of Communication. He is the coordinator of the Digital Documentation and Interactive Communication Group of the Pompeu Fabra University. His research work is focused in digital and interactive information systems. Tab Content 6Author Website:Countries AvailableAll regions |