Overview

The rise of smart machines transforms service interactions in various sectors, ushering in the self-service revolution. From AI-powered kiosks in airports to automated checkouts in retail and intelligent virtual assistants in banking, these technologies redefine convenience, efficiency, and customer expectations. As businesses adopt self-service solutions, the challenge lies in implementing the right technologies and ensuring they enhance the user experience. Navigating this revolution requires a careful balance between automation and human-centered design, where smart machines serve as tools to empower human interaction. Navigating the Self-Service Revolution With Smart Machines explores self-service technology as a transformative force in the retail landscape, scrutinizing its complexities, dualities, and far-reaching implications across diverse environments. It delves into the multifaceted nature of self-service technology, examining how its rise reshapes customer experiences, operational efficiencies, and business models in urban centers while contrasting these developments with the challenges in rural areas. This book covers topics such as machine learning, automation, consumer behavior, and is a useful resource for business owners, computer engineers, academicians, researchers, and data scientists.

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Balraj Verma serves as an Assistant Professor at the esteemed Chitkara Business School-Doctoral Research Centre, affiliated with Chitkara University in Rajpura, Punjab. Holding a Ph.D. earned from Jaypee University of Information Technology (JUIT), Waknaghat, and a master's degree in Business Administration, he brings to the academic arena more than 16 years of rich experience in both academia and the corporate world. His qualifications extend to successfully passing the National Eligibility Test (NET) for teaching in the field of management, a testament to his dedication to education. Dr. Balraj Verma possesses a remarkable teaching portfolio, which includes courses such as Marketing Management, Strategic Management, Business Statistics, and Research Methodology. Furthermore, he is a strong advocate for rigorous research, as reflected in his extensive publication record. His research contributions encompass numerous papers published in ABDC listed and Scopus Index journals, as well as authorship and editorial work for books and book chapters, published by renowned major presses. Notably, he is not just an academic but also an active contributor to the academic community. He has played a pivotal role in organizing workshops and conferences, contributing significantly to the academic growth and development of his department and university.

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