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9781787690561

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Masterfully written, Baker and Puttonen identify the allure of various ideas that so easily entice inexperienced investors away from making wise decisions. Sprinkling in quotes from corporate executives, entrepreneurs, journalists and academics, the authors provide sage advice on how to avoid disastrous consequences when maneuvering through troubled investment waters - giving even the most timid of sailors the certainty that they will chart the best course for use of their treasure! -- Tom Barkley, PhD, CFA, CAIA, FRM Professor of Finance Practice Whitman School of Management, Syracuse University The practical aspects of investments are still a void in our academic literature. Professors Baker and Puttonen have written this excellent and brilliant book to help introduce and elaborate the practical dimensions of investments. This book is a must read for any investor, finance practitioner, and business student. Frequent and common mistakes in investments and understanding risky products, among other topics, are well explored. Enjoy reading this book for developing better insights into the world of investment and wiser strategies. I strongly recommend this important book. -- Dr. Ehsan Nikbakht, CFA, FRM C.V. Starr Distinguished Professor of Finance, Zarb School, Hofstra University, Hempstead, New York

The practical aspects of investments are still a void in our academic literature. Professors Baker and Puttonen have written this excellent and brilliant book to help introduce and elaborate the practical dimensions of investments. This book is a must read for any investor, finance practitioner, and business student. Frequent and common mistakes in investments and understanding risky products, among other topics, are well explored. Enjoy reading this book for developing better insights into the world of investment and wiser strategies. I strongly recommend this important book. -- Dr. Ehsan Nikbakht, CFA Masterfully written, Baker and Puttonen identify the allure of various ideas that so easily entice inexperienced investors away from making wise decisions. Sprinkling in quotes from corporate executives, entrepreneurs, journalists and academics, the authors provide sage advice on how to avoid disastrous consequences when maneuvering through troubled investment waters -- giving even the most timid of sailors the certainty that they will chart the best course for use of their treasure! -- Tom Barkley, PhD, CFA, CAIA * Syracuse University *

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H. Kent Baker, CFA, CMA, is an award-winning author/editor of 30 books including Investment Traps Exposed and Investor Behavior: The Psychology of Financial Planning and Investing. With more than 40 years of investment experience, he offers a practical approach to helping investors achieve their financial goals. He has consulting and training experience with more than 100 organizations. Professor Baker has helped train thousands of individuals to enter the investment professions. He is University Professor of Finance in the Kogod School of Business at American University and has eight earned degrees including three doctorates. Vesa Puttonen has extensive investment experience and has worked as Senior Vice President at the Helsinki Stock Exchange and as Managing Director at Conventum Asset Management (Helsinki). He has been a member of various boards of directors and investment committees and served as the Chairman of the Board, Finnish Hockey League. Professor Puttonen is Professor of Finance at Aalto University's School of Business and a faculty member of MBA Programs in Helsinki, Hong Kong, Singapore, Poland, China, Iran, Taiwan and South Korea. He has published numerous books and articles in the areas of finance and investments.

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