Overview

This new book explores the intricate world of strategic management, offering a detailed look at the essential concepts and practical applications across various business domains. The book covers strategic planning and strategy formulation, laying the groundwork for effective strategic decision-making, and goes on to offer insights into the cognitive processes behind impactful choices in a strategic context. It covers strategic global and international management practices, strategic alliances and partnerships, corporate governance, crisis management, strategic communication, performance measurement and improvement, and more. It addresses the financial, technological, and human aspects of strategic marketing with a special focus on sustainable strategic management, discussing sustainable environmental strategies, strategic ethics, and corporate social responsibility. Case studies offer real world applications and lessons from successful strategic implementations.

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9781774919521

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Radhakrishna Bhaskar Batule, PhD, MBA, is a senior faculty member in the Department of Management at Vishwakarma University, Pune, India. His research has been published in reputed journals, and he has presented at numerous national and international conferences. He also provides consultancy services to companies across India in the areas of market research and consumer insights, branding and positioning strategy, digital marketing and social media strategy, sales strategy and channel management, and product development and innovation. Tarun Madan Kanade, PhD, is a member of the faculty of operations management at the Symbiosis Institute of Operations Management (a constituent of Symbiosis International), India. He has published book chapters and research articles that explore new ground and has given keynote speeches at national and international conferences. His extensive expertise and wide travel experience gives him a distinctive point of view that he applies to his work. Jonathan Joseph, PhD, MBA, is an Associate Professor at the Sandip Institute of Technology and Research Centre Nashik, India. As a researcher, Dr. Joseph has published national and international research papers in various journals and conferences. He has also received a copyright from the Govt. of India. Shrikaant Kulkarni, PhD, is an Adjunct Professor of Business at the Victorian Institute of Technology, Melbourne, Australia, as well as an Adjunct Professor at the Centre of Research Outcome and Impact at Chitkara University, Punjab, India. He has delivered lectures and conducted sessions at national and international conferences and faculty development programs. He has guided many projects in engineering chemistry, green chemistry, nanotechnology, analytical chemistry, catalysis, chemical engineering materials, industrial organization, management, and AI. He has published research papers, authored more than 50 book chapters, edited 25 books and authored four textbooks in engineering chemistry.

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