Overview

A practical and comprehensive review of the many factors businesses must consider when they approach a foreign market...[A]n important tool for any business contemplating operations abroad.-William Colby, former director, U.S. Central Intelligence Agency

Full Product Details

9780847678433

Table of Contents

Reviews

. . . a valuable guide for the 1990s international business person.--Paul M. Sacks

Those who are just beginning the difficult task of exploring markets abroad will find the book essential and those who are old-hands, enlightening. -- Coplin, William D. ... a valuable guide for the 1990s international business person. -- Paul M. Sacks The book is clearly written and includes excellent case studies (by contributing experts) on five foreign countries and good reference tables. A very helpful volume for corporate strategic planners and international marketing professionals contemplating international trade or investments. Choice

Author Information

David M. Raddock, an adjunct professor at New York University, is president of DMR associates, a political risk analysis and international public relations firm.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available