Overview

The rise of mass tourism to island destinations presents a critical challenge in balancing economic benefits with environmental sustainability and cultural preservation. As visitor numbers grow, these fragile ecosystems face threats such as overdevelopment, resource depletion, and loss of indigenous traditions. Understanding how communities navigate these pressures is essential for fostering responsible tourism practices that protect both natural landscapes and cultural heritage. Navigating Mass Tourism to Island Destinations: Preservation and Cultural Heritage Challenges offers a nuanced perspective on balancing growth with preservation in some of the world's most enchanting island settings. Through compelling case studies, interviews with locals, and expert analysis, readers gain insight into the challenges and opportunities faced by islands in the age of global travel. Covering topics such as social media influence, travel agencies, and commercialization, this book is an excellent resource for policymakers, tourism professionals, travelers, sustainability advocates, professionals, researchers, scholars, academicians, and more.

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Viana Hassan is actively involved in academic and research work in Tourism & Cultural Management in Lebanon and Malta. She is the Founder and CEO of European Tourism and Events training Academy, She got her Ph.D. in Tourism Management and Cultural from Saint Joseph University, Beirut. Her Thesis was entitled “Medical Tourism in Lebanon”. She has more than 19 years of tourism experience in many related Travel and Tourism Fields, varying from airline sales experience (MEA), to Co-management several Lebanese Travel agencies. She is an Experienced Lecturer with more than 16 years’ experience at several universities in Lebanon (Lebanese University, A.U. L, Lebanese International University, Islamic University), the Institute of Tourism Studies, STC higher education partner of Wolverhmapton University UK and University of Malta (Malta), GBS Malta, Scholars School system (UK) with a demonstrated history of working in the Higher education industry, Skilled in Tourism Management, Customer service, Branding, Event Management, Airline Business Management, Niche Tourism, Business operations management, Customer acquisition and Medical Tourism. Dr. Viana has participated in international conferences (Expo Dubai 2020, 7th Medical Tourism World Summit..) including Athens, Paris, Vienna, Dubai, Valencia, India, Turkey etc....

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