Overview

As the digital frontier expands, the metaverse is emerging as a transformative space for innovation and connection. Blending immersive technologies like virtual reality and blockchain, the metaverse offers entrepreneurs a great opportunity to build new business models and create and redefine customer engagements with virtual environments. From virtual real estate and digital fashion websites that create interactive experiences and spaces, this evolving ecosystem is opening doors to businesses that were once unattainable. Navigating entrepreneurial opportunities in the metaverse requires not only technological savvy but also a deep understanding of digital culture, user behavior, and the evolving legal and economic frameworks that shape this new digital economy. Navigating Entrepreneurial Opportunities in the Metaverse explores how entrepreneurs in the virtual realm are capitalizing on this emerging domain by establishing virtual establishments to serve the expanding user community of the metaverse. This book discusses how entrepreneurs are now taking the lead in coming up with efficient marketing techniques to provide their customers with genuine virtual experiences. Covering topics such as entrepreneurship, metaverse, and virtual reality, this book is an excellent resource for business leaders, entrepreneurs, policymakers, researchers, academicians, and more.

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Dr. Syafiqah Bt Md Nayan is an experienced academician and researcher specializing in management and marketing. She earned her Ph.D. in Management from Universiti Kuala Lumpur (UniKL), focusing on the determinants of streamers' loyalty to live streaming platforms. With a strong academic background, including a Master’s in Management and a Bachelor’s in Business Administration, she has served as a Senior Lecturer at Management & Science University, teaching subjects such as Quality Management and Research Methodology. Dr. Syafiqah is also a published researcher, contributing to journals and international conferences on topics like service quality and customer satisfaction. Her global outlook, shaped by an international exchange program in Kazakhstan, complements her expertise in statistical tools like SPSS and Smart PLS. Dedicated to advancing education and management practices, she continues to inspire through teaching, mentoring, and research collaborations. Dr. Azman Norhidayah is a lecturer in Faculties of Business Management and Professional Studies, Management and Science University, Shah Alam, Selangor, Malaysia. She holds a doctoral degree in Business Management “Consumer behavioural intention in healthy food product” from Management and Science University (MSU). With the strong 7 years industrial experience, her particular specialization is digital marketing, big data, management, human resources, consumer behavior and marketing. She also receives Certified Marketing Professional from American Industrial Certification Institute for completing marketing professional courses. She has participated and presented research papers in several International academic conferences. Dr. Aeshah Mohd Ali is an experienced lecturer passionate about undergraduate and postgraduate education and applied research. She received her Doctor of Philosophy in Management from the University Kuala Lumpur. She is also an active researcher and reviewer for publications in business management studies. Dr. Aisha Imtiaz is a distinguished academician and management professional with extensive experience in higher education and research. Currently serving as Assistant Professor and Incharge of the Department of Commerce at GC Women University, Faisalabad, she also holds key positions such as Deputy Director of Student Affairs and Manager of Innovation & Commercialization. Dr. Aisha earned her Ph.D. in Management from Universiti Kuala Lumpur, Malaysia, with a robust academic foundation including an MBA in Marketing and an MS in Management. Her research interests span diverse fields such as marketing, strategic management, and entrepreneurship, supported by a significant portfolio of publications in esteemed journals. Beyond academia, Dr. Aisha is an active contributor to industry-academia collaborations, serving as a Technical Expert on Industry-Academia Linkages at the Faisalabad Chamber of Commerce & Industry. Her leadership extends to managing student startup and business incubation centers, promoting innovation and entrepreneurship among young scholars. With multilingual proficiency in English, Urdu, Punjabi, and Malay, and a proven record of international engagement, she remains dedicated to advancing education, research, and business innovation.

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