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9781906093808

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Frederick's book is inspiring. It delivers a refreshing and fundamentally different approach to management, Managerialism, and corporations. It is an exciting perspective on three well-known themes. -- Thomas Klikauer, Philosophy of Management, Volume 13, Number 1, 2014

William Frederick has given us the most important business book of the new millennium, and it could not be more urgently required. He is our economic Copernicus, introducing a model of business that is radical yet instantly definitive. Students, professors, and, above all, business leaders must learn and apply the principles of Natural Corporate Management, lest they continue to limit their success in the face of the most fundamental forces bearing on the corporation. Thomas Petzinger Jr, former editor, reporter, and Front Lines columnist for the Wall Street Journal; serial biotechnology entrepreneur

Rare are books that begin with the Big Bang and march sequentially through a litany of seemingly unrelated natural phenomena including energy, life itself, genetics, and the rise of Homo sapiens. Add to this Darwinian survival and market competition, and you have Natural Corporate Management, a truly fresh perspective on individual and corporate behavior. The novelty of the examples and logic is indisputable. Each natural science phenomenon is presented as more than just an analogy. Frederick (emer., Univ. of Pittsburgh), author of numerous works including Corporation, Be Good! (CH, Jul '06, 43-6635), treats them directly or indirectly as the causes for modern business practices. He offers a natural-world evolutionary perspective of why organizations exist and how they function. While the book touches on topics such as Darwinian competition, it is more ethnography and Eastern philosophy than survival of the fittest, an amalgamation of the approaches of Carl Sagan, Jared Diamond, and Jack Welch. The book is best absorbed with brief periods of reading and extended periods of reflection. Theorists seeking a fresh perspective on organizations need look no further. The practitioner seeking concrete solutions to immediate business issues involving the natural world, resources, or perspectives should look elsewhere. Summing Up: Recommended. Graduate students, faculty, and researchers. -- S. Gove, Virginia Tech Choice, July 2013

Frederick's book is inspiring. It delivers a refreshing and fundamentally different approach to management, Managerialism, and corporations. It is an exciting perspective on three well-known themes. - Thomas Klikauer, Philosophy of Management, Volume 13, Number 1, 2014

Author Information

WILLIAM C. FREDERICK’s fields of study are CSR, business ethics and evolutionary interpretations of business behaviour. He is Professor Emeritus at Katz Graduate School of Business, University of Pittsburgh.

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