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OverviewFull Product DetailsAuthor: Kristin Anabel Eggeling (University of Copenhagen, Denmark.)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.40cm , Length: 23.40cm Weight: 0.453kg ISBN: 9780367493608ISBN 10: 0367493608 Pages: 268 Publication Date: 29 April 2022 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction Part I: A practice approach to nation-branding Chapter 1 – Conceptualising nation-branding as practice Chapter 2: Analysing nation-branding in practice Chapter 3 – Situating nation-branding in practice Part II: The promotion of sports, cities and universities in Kazakhstan and Qatar Chapter 4 - Building the sports-brand: Team Astana and the 2022 FIFA World Cup Chapter 5 - Building the city-brand: Extravagant urban development in Astana and Doha Chapter 6 - Building the knowledge-brand: ‘world-class’ education at Nazarbayev University and Education City Part III: Nation-branding in practice Chapter 7 - Nation-branding as conservative politics Conclusion: Brand new world?Reviews"""Eggeling provides an excellent, lucid and probing analysis of the connections between nation branding, state identity and regime security in soft authoritarian regimes. Yet, it is a book with much broader resonance, and will appeal to anyone interested in the constitutive politics of nation branding and the remaking of national identities in the contemporary world."" - Christopher Browning, University of Warwick, UK. ""An empirically rich and methodologically rigorous account of the practices of state-branding, Eggeling’s work constitutes a strong and refreshing contribution to the literature of nation-branding. Eggeling develops a very fine reconceptualization thereof as a political practice linked to the politics of state identity and how relevant contemporary practices unfold and travel across different regional contexts. The book persuasively invites us to ‘take branding seriously’, because by doing so we gain valuable insights in processes of regime legitimation."" - Matteo Fumagalli, Senior Lecturer, University of St Andrews, UK." Eggeling provides an excellent, lucid and probing analysis of the connections between nation branding, state identity and regime security in soft authoritarian regimes. Yet, it is a book with much broader resonance, and will appeal to anyone interested in the constitutive politics of nation branding and the remaking of national identities in the contemporary world. - Christopher Browning, University of Warwick, UK. An empirically rich and methodologically rigorous account of the practices of state-branding, Eggeling's work constitutes a strong and refreshing contribution to the literature of nation-branding. Eggeling develops a very fine reconceptualization thereof as a political practice linked to the politics of state identity and how relevant contemporary practices unfold and travel across different regional contexts. The book persuasively invites us to 'take branding seriously', because by doing so we gain valuable insights in processes of regime legitimation. - Matteo Fumagalli, Senior Lecturer, University of St Andrews, UK. Author InformationKristin Anabel Eggeling is a postdoctoral researcher at the Department of Political Science at the University of Copenhagen. Her research interests are in practice theory, identity politics, nation-branding, diplomacy, interpretive methods and methodologies, and fieldwork in International Relations. Kristin holds a BA in Liberal Arts and Sciences from University College Maastricht, a MLitt and a PhD from the School of International Relations at the University of St Andrews, and has previously worked in the private and policy sector in Doha and Brussels. For her research on nation-branding, Kristin has been a visiting researcher at Nazarbayev University and Qatar University. Tab Content 6Author Website:Countries AvailableAll regions |