Nation Branding in Europe
Author:   João Freire
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367540142


Pages:   110
Publication Date:   31 May 2023
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Nation Branding in Europe


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Author:   João Freire
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367540142


ISBN 10:   0367540142
Pages:   110
Publication Date:   31 May 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Germany 3. France 4. UK 5. Italy 6. Spain 7. Russia 8. Sweden 9. Poland 10. The Netherlands 11. Ireland 12. Portugal 13. Estonia

Reviews

This book offers an engaging and insightful deep dive into the challenges and opportunities facing nation brands in Europe. Practitioners of place marketing, tourism, international relations and diplomacy can gain a broad understanding of the geo-political, cultural and economic factors that coalesce around a place brand, and scholars and students alike will benefit from the thorough cross-section of cases featured. In light of changing current events, this book is needed now more than ever. Dr Giannina Warren, Senior Lecturer, Middlesex University, UK


Author Information

João Freire is Professor at Ipam/Universidade Europeia, Portugal, and a researcher at ICNOVA in Lisbon, Portugal.

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