Nachhaltigkeits-Marketing-Management
Author:   Christin Emrich
Publisher:   de Gruyter Oldenbourg
ISBN:  

9783110376876


Pages:   556
Publication Date:   25 September 2015
Format:   Paperback
Availability:   Available To Order   Availability explained
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Nachhaltigkeits-Marketing-Management


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Overview

Kulturwandelbezogenes Nachhaltigkeits-Marketing-Management ist ein neues Konzept, das netzwerkartige Managementanforderungen in den Bereichen Strategie, Realisation und Praxis stellt. Es verlangt in den verschiedenen Unternehmensteilbereichen eine neue strategische und operative Ausrichtung auf die Kulturwerte von Zielgruppen. Praxisbezogen verdeutlichen Beispiele aus einem CSR-Wettbewerb die erzielbaren Wettbewerbsvorteile.

Full Product Details

Author:   Christin Emrich
Publisher:   de Gruyter Oldenbourg
Imprint:   de Gruyter Oldenbourg
Dimensions:   Width: 17.00cm , Height: 2.90cm , Length: 24.40cm
Weight:   0.875kg
ISBN:  

9783110376876


ISBN 10:   3110376873
Pages:   556
Publication Date:   25 September 2015
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

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Dr. Christin Emrich (Universität Hamburg)

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