Nachfrageorientierte Produktlinienoptimierung: Der Einfluss von Praferenzen fur Kompromissalternativen
Author:   Georg Bechler
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1. Aufl. 2019
ISBN:  

9783658255411


Pages:   227
Publication Date:   21 February 2019
Format:   Paperback
Availability:   In stock   Availability explained
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Nachfrageorientierte Produktlinienoptimierung: Der Einfluss von Praferenzen fur Kompromissalternativen


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Full Product Details

Author:   Georg Bechler
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1. Aufl. 2019
Dimensions:   Width: 14.80cm , Height: 1.30cm , Length: 21.00cm
Weight:   0.454kg
ISBN:  

9783658255411


ISBN 10:   3658255412
Pages:   227
Publication Date:   21 February 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

Table of Contents

Grundlagen der Produkt- und Programmpolitik.- Grundlagen des Konsumentenwahlverhaltens.- Ansatze zur Produktlinienoptimierung.- Ansatz zur Produktlinienoptimierung unter Berucksichtigung von Praferenzen fur Kompromissalternativen.- Experimentelle Untersuchung des Ansatzes.

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Dr. Georg Bechler ist als Business Development Manager im Bereich Produktmanagement und -entwicklung tatig.

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