Overview

"ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --This access code card gives you access to all of MySpeechLab’s grade-boosting resources. MySpeechLab is an interactive online solution for Public Speaking courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun!    As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers ""rhetorical workout"" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a ""student's view"" box so that students can learn from their peers. Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful."

Full Product Details

Author:   David Zarefsky
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   6th edition
Dimensions:   Width: 17.30cm , Height: 0.50cm , Length: 16.30cm
Weight:   0.045kg
ISBN:  

9780205782253

ISBN 10:   0205782256
Publication Date:   28 January 2010
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Undefined
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

PART I: Foundations of Public Speaking 1. Welcome to Public Speaking Why Study Public Speaking?Public Speaking and CommunicationThe Public ForumThe Rhetorical SituationEthics: Respect for Audience, Topic and Occasion 2. Your First Speech Goals and Strategies for Your First SpeechStrategies for Organizing Your SpeechOutlining Your SpeechPracticing Your SpeechPresenting Your SpeechStrategies for Overcoming Speech Anxiety 3. Presenting the Speech Characteristics of Effective PresentationThe Voice in PresentationThe Body in PresentationModes of PresentationPracticing for Speech Presentation 4. Listening Critically Are You Really Listening?Strategies for Careful ListeningListening CriticallyEvaluating Speeches Critically PART II: Invention and Development of the Speech 5. Analyzing Your Audience Checking Audience DemographicsRespecting Audience CulturesUnderstanding Audience PsychologyStrategies for Analyzing the AudienceAnalyzing Your Own Ethos 6. Choosing a Topic and Developing a StrategyWhat Makes a Good Topic?How to Choose a Good TopicDeveloping a Strategic PlanDeveloping the Purpose Statement and the Thesis StatementAnalyzing the Thesis Statement 7. Researching the Speech Strategic Perspectives on ResearchTypes of Supporting MaterialTools for Locating Supporting MaterialSources of Supporting MaterialEvaluating EvidenceA Plan for Research Note Taking and Filing 8. Reasoning Proof, Support, and ReasoningExampleAnalogySignsCauseTestimonyNarrativeAvoiding Errors in ReasoningReasoning in Public Speaking PART III: Arrangement and Style in the Speech 9. Organizing the Speech: The Body Why is Organization Important?Selecting the Main IdeasArranging the Main IdeasSelecting and Arranging Supporting Materials 10. Organizing the Speech: Introductions, Conclusions, and Transitions Introductions: Beginning the SpeechConclusions: Ending the SpeechTransitions: Connecting the Elements of a Speech 11. Outlining the SpeechFrom Ideas to OutlineThe Preparation OutlineSample Preparation OutlinesThe Presentation OutlineSample Presentation Outline 12. Achieving Style through Language What is Style?Defining Terms AppropriatelyAchieving Clarity, Rhythm, and VividnessStyle and the Entire SpeechAchieving Good Style PART IV: Uses of Public Speaking 13. InformingPlanning Your StrategyInformative StrategiesEncouraging Retention 14. PersuadingPurposes for Persuasive StrategiesPlan Your StrategyThe Elaboration Likelihood ModelConstraints on Effective Persuasive SpeakingStrategic Resources for Specific PurposesGeneral Strategic ResourcesOrganizing Persuasive Speeches 15. Speaking with Visual Aids Benefits of Using Visual AidsTypes of Visual AidsVisual Aid MediaPreparing Visual AidsUsing Visual Aids in the Speech 16. Occasions for Public SpeakingFitting Your Speech to the OccasionDeliberative SpeakingCeremonial SpeakingSpeeches Combining Deliberative and Ceremonial Goals Appendix: Speeches for Analysis and Discussion

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