Overview

This access code card gives you access to all of MySpeechLab's grade-boosting resources...PLUS a complete e-book of your textbook! MySpeechLab is an interactive online solution for Public Speaking courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MySpeechLab and does not include the actual bound book. Updated in a new 8th edition, Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.

Full Product Details

Author:   Steven A. Beebe ,  Susan J. Beebe
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   8th edition
ISBN:  

9780205829989

ISBN 10:   0205829988
Publication Date:   15 March 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Undefined
Publisher's Status:   Unknown
Availability:   Out of stock  

Table of Contents

Table of Contents:Each chapter concludes with Study Guide and Speech Workshop. CHAPTER 1 Speaking with ConfidenceWhy Study Public Speaking?The Communication ProcessThe Rich Heritage of Public SpeakingImproving Your Confidence as a SpeakerAn Overview of Audience-Centered Public Speaking CHAPTER 2 Speaking Freely and EthicallySpeaking FreelySpeaking EthicallySpeaking Credibly CHAPTER 3 Listening to SpeechesOvercoming Barriers to Effective Listening How to Become a Better ListenerImproving Listening and Critical Thinking SkillsAnalyzing and Evaluating Speeches CHAPTER 4 Analyzing Your AudienceGather Information about Your AudienceAnalyze Information about Your AudienceAdapting to Your AudienceAnalyzing Your Audience before You SpeakAdapting to Your Audience as You SpeakAnalyzing Your Audience after You Speak CHAPTER 5 Developing Your SpeechSelect and Narrow Your TopicDetermine Your PurposeDevelop Your Central IdeaGenerate and Preview Your Main IdeasMeanwhile, Back at the Computer . . . CHAPTER 6 Gathering and Using Supporting MaterialSources of Supporting MaterialResearch StrategiesTypes of Supporting MaterialThe Best Supporting Material CHAPTER 7 Organizing Your SpeechOrganizing Your Main IdeasSubdividing Your Main IdeasIntegrating Your Supporting MaterialDeveloping SignpostsSupplementing Signposts with Presentation Aids CHAPTER 8Introducing and Concluding Your SpeechPurposes of IntroductionsEffective IntroductionsPurposes of ConclusionsEffective Conclusions CHAPTER 9 Outlining and Revising Your SpeechDeveloping Your Preparation OutlineRevising Your SpeechDeveloping Your Delivery Outline and Speaking Notes CHAPTER 10 Using Words Well: Speaker Language and StyleDifferentiating Oral and Written Language StylesUsing Words EffectivelyAdapting Your Language Style to Diverse ListenersCrafting Memorable Word StructuresUsing Memorable Word Structures Effectively CHAPTER 11 Delivering Your SpeechThe Power of Speech DeliveryMethods of DeliveryCharacteristics of Effective DeliveryAudience Diversity and DeliveryRehearsing Your Speech: Some Final TipsDelivering Your SpeechResponding to Questions CHAPTER 12Using Presentation AidsThe Value of Presentation AidsTypes of Presentation AidsGuidelines for Developing Presentation AidsGuidelines for Using Presentation Aids CHAPTER 13 Speaking to InformTypes of Informative SpeechesStrategies to Enhance Audience UnderstandingStrategies to Maintain Audience InterestStrategies to Enhance Audience RecallDeveloping an Audience-Centered Informative Speech CHAPTER 14 Understanding Principles of Persuasive SpeakingPersuasion DefinedHow Persuasion WorksHow to Motivate ListenersHow to Develop Your Persuasive Speech CHAPTER 15 Using Persuasive StrategiesEnhancing Your CredibilityUsing Logic and Evidence to PersuadeUsing Emotion to PersuadeStrategies for Adapting Ideas to People and People to IdeasStrategies for Organizing Persuasive Messages CHAPTER 16 Speaking for Special Occasions and PurposesPublic Speaking in the WorkplaceCeremonial SpeakingAfter-Dinner Speaking: Using Humor Effectively EPILOGUE APPENDIX A Speaking in Small GroupsSolving Problems in Groups and TeamsParticipating in Small GroupsLeading Small Groups APPENDIX B Speeches for Analysis and DiscussionI Have a Dream by Martin Luther King Jr.Inaugural Address by Barack ObamaFind Your Passion, and Find a Way to Get Paid to Follow It by Anne Lynam GoddardSticky Ideas: Low-Tech Solutions to a High-Tech Problem by Richard L. Weaver IILand of the Free Because of the Homeless by Shaunna Miller EndnotesIndex

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