Overview

Before the first American won an Olympic alpine medal, before Vail Ski Resort opened, before the infamous K2 Cheeseburger ski, before snowboards were allowed up a mountain, innovators had to build the ski industry into the culture we enjoy today. Mike Ewing was there for all of it. In every type of role on the mountain-as an athlete, ski patrolman, ski instructor, and injury researcher. And also in the sports equipment industry, working with the biggest names in the field-as a sales rep, sales manager, designer, and co-owner. A member of the Professional Ski Instructors of America (PSIA) since 1965, he also served as President of the Northern Rocky Mountain Division. My Life in Winters is a behind-the-scenes look at how expert enthusiasts like Mike-both well-known and unknown-transformed North America's ski industry into a pastime enjoyed by millions of families. Their passionate determination led to the beautiful resorts, modern ski lifts, and other advancements that most of us take for granted and that enthusiasts from the days of wooden skis and woolen clothes never dreamed possible. So grab a hot chocolate and curl up by the fire for Mike's firsthand insights on industry and critical events like the 1948 Winter Olympics in St. Moritz, Switzerland, and more, up through 2022 in Beijing, China. And join him for an exhilarating run through today's most popular ski areas and resorts across the U.S. and Canada. You'll gain a new appreciation for the wonders of skiing and some of the people who helped make it great.

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9781736589878

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Reviews

My Life in Winters is a personal, insightful, and emotional story of a life surrounded by mountains, snow, family, and friends. Mike Ewing pens a page-turning adventure of one of the most explosive eras in snow sports. Every page is filled with winter characters such as the Mahre twins, Wayne Wong, Lindsey Vonn, Warren Miller, Mikaela Shiffrin, and beyond. His backdrops are the iconic ski areas of North America, and around the world, all wrapped together with the history of the brands we use today. Ewing was there for it all and his story reminds us that nice guys do finish first. Dan Egan, Author of 30 Years in a White Haze and honored member of the U.S. Ski and Snowboard Hall of Fame My Life in Winters adds good color to a great stroll down skiing history's retrospect road, all the way to including the 2022 Olympics and World Cup. I particularly liked the behind-the-curtain look into some of our most popular brands. Phil Pugliese, Owner, SkiTalk.com Mike Ewing gives the reader a front row seat to the evolution of the ski industry in the U.S. His experiences and personal stories make you feel like you were there skiing right next to him. Eric Sheckleton, President of Interski International

Author Information

MIKE EWING has been skiing for 70 years and teaching for 50. He's worked in nearly every aspect of the ski industry and is the former President of the Professional Ski Instructors of America (PSIA-AASI) Northern Rocky Mountain Division. He currently teaches at Big Sky Resort in Montana.

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