Overview

Any industry can manufacture and store various products for the consumers but introducing these products to consumer personally to explain the benefits to use those products is the job of sales personal. In health care industry where scientific and technical knowhow is required for the benefit of the treatment of patients population, the sales of medicines is being represented by "" Medical Representatives"" who are hard core sales persons as they go out in the harsh conditions of market and meet customers. They face various phases of learnings, triumph, setbacks, and hardships to serve this market. This book describes the intrinsic nature of work of these sales professionals who work very hard and eventually rise to impressive positions in this industry. This book can help any sales person in any industry and could be useful to management schools as well to understand the whole process of sales. ""My Dear Medical Representative"" tells the inside story of Pharmaceutical industry.

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