Overview

Ann Andrews was managing several franchisees and was literally pulling her hair out trying to help them understand how franchising works. In sheer frustration one day, she wrote a letter to them, never intending to send it. She showed the letter to a fellow franchisor and he said he wanted 32 copies. And so this book was born. She asks franchisors if it would make their life easier if their franchisees realised: They have not bought a job What they can do with your system, what they can't What you will be able to do for them, what you probably won't That you are not their mum, their dad or their banker You are absolutely not their enemy If you are a franchisor, a franchisee OR a manager and your hair is also falling out, then this book is must read...

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9780473497552

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Reviews

'Having discovered the book My Dear Franchisees, it now forms an important part of our introductory material to all new franchisees. I find it an invaluable starting guide for the individual new to the idea of franchising as it is informative, inspiring, re-assuring and humorous. In particular, Section 1, which refers specifically to the relationship that the franchisee and I, as franchisor, will have and the various stages of expectation, frustration and exhilaration that they may experience. The book reiterates a good number of my own personal thoughts and attitudes towards the franchisor/franchisee relationship and presents a clear outline of the prospective franchisee's undertaking and our representative expectations. To date I have only received positive feedback from the book.' Karl Sandall - CEO Tax Assist Accountants, Norwich, UK I've just finished reading 'My Dear Franchisees'. As always invaluable information and expertise. Congratulations and many thanks Ann. I was actually thinking of franchising my own business, but after reading the book, the question now is: 'We can do it (franchise) but is it a good idea?' In other words will the result be up to investment in dollars, time and energy? Thanks for giving me food for thought.' Pierre Leonard -- CEO, Virtual Words Translations, Belgium 'Ann your book is very impressive and makes great down-to-earth reading. I'm passing my copy on to my GM Franchising Services with a suggestion that it should be compulsory reading for all our new franchisees.' Sue Bartlett -- Director, Paramount Services, New Zealand 'I've just read your book 'My Dear Franchisees' and I want to order a copy for every single one of my franchisees. Every word resonated. I've been trying to tell my franchisees these things for years, now perhaps they will understand. Especially the comment you make that I am NOT their enemy!' Warren Mills -- Franchisor, SBA Small Business Accounting, New Zealand 'Hi Ann, I've recently read your book 'My Dear Franchisees' and absolutely loved it. Read it in about 2 hours. I couldn't put it down. Liz Kanters, Humitech Holdings (NZ) Ltd

'Having discovered the book My Dear Franchisees, it now forms an important part of our introductory material to all new franchisees. I find it an invaluable starting guide for the individual new to the idea of franchising as it is informative, inspiring, re-assuring and humorous. In particular, Section 1, which refers specifically to the relationship that the franchisee and I, as franchisor, will have and the various stages of expectation, frustration and exhilaration that they may experience. The book reiterates a good number of my own personal thoughts and attitudes towards the franchisor/franchisee relationship and presents a clear outline of the prospective franchisee's undertaking and our representative expectations. To date I have only received positive feedback from the book.' Karl Sandall - CEO Tax Assist Accountants, Norwich, UK I've just finished reading 'My Dear Franchisees'. As always invaluable information and expertise. Congratulations and many thanks Ann. I was actually thinking of franchising my own business, but after reading the book, the question now is: 'We can do it (franchise) but is it a good idea?' In other words will the result be up to investment in dollars, time and energy? Thanks for giving me food for thought.' Pierre Leonard -- CEO, Virtual Words Translations, Belgium 'Ann your book is very impressive and makes great down-to-earth reading. I'm passing my copy on to my GM Franchising Services with a suggestion that it should be compulsory reading for all our new franchisees.' Sue Bartlett -- Director, Paramount Services, New Zealand 'I've just read your book 'My Dear Franchisees' and I want to order a copy for every single one of my franchisees. Every word resonated. I've been trying to tell my franchisees these things for years, now perhaps they will understand. Especially the comment you make that I am NOT their enemy!' Warren Mills -- Franchisor, SBA Small Business Accounting, New Zealand 'Hi Ann, I've recently read your book 'My Dear Franchisees' and absolutely loved it. Read it in about 2 hours. I couldn't put it down. Liz Kanters, Humitech Holdings (NZ) Ltd

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