Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns
Author:   Richard Kirstein ,  Jillian Gibbs
Publisher:   Rethink Press
Edition:   2nd Updated Second for the Us Market ed.
ISBN:  

9781781334553


Pages:   272
Publication Date:   04 March 2020
Format:   Paperback
Availability:   Available To Order   Availability explained
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Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns


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Overview

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships.

Full Product Details

Author:   Richard Kirstein ,  Jillian Gibbs
Publisher:   Rethink Press
Imprint:   Rethink Press
Edition:   2nd Updated Second for the Us Market ed.
Dimensions:   Width: 20.30cm , Height: 1.40cm , Length: 20.30cm
Weight:   0.435kg
ISBN:  

9781781334553


ISBN 10:   1781334552
Pages:   272
Publication Date:   04 March 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Richard Kirstein is the UK's leading independent expert on music rights buying for brands. During a music licensing career spanning over 20 years, he has brokered several thousand deals, acting for both music rights buyers and sellers. Since 2010, Richard has been Founding Partner of Resilient Music LLP, a successful specialist consultancy whose clients include some of the world's largest consumer brands in the fashion, automotive, financial services and alcoholic beverage sectors.

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