Music Rights Without Fights: The Smart Marketer's Guide To Buying Music For Brand Campaigns
Author:   Richard Kirstein
Publisher:   Rethink Press
ISBN:  

9781781331675


Pages:   226
Publication Date:   13 November 2015
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Music Rights Without Fights: The Smart Marketer's Guide To Buying Music For Brand Campaigns


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Overview

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships.

Full Product Details

Author:   Richard Kirstein
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 20.30cm , Height: 1.20cm , Length: 20.30cm
Weight:   0.366kg
ISBN:  

9781781331675


ISBN 10:   1781331677
Pages:   226
Publication Date:   13 November 2015
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Richard Kirstein is the UK's leading independent expert on music rights buying for brands. During a music licensing career spanning over 20 years, he has brokered several thousand deals, acting for both music rights buyers and sellers. Since 2010, Richard has been Founding Partner of Resilient Music LLP, a successful specialist consultancy whose clients include some of the world's largest consumer brands in the fashion, automotive, financial services and alcoholic beverage sectors.

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