Music Genres and Corporate Cultures
Author:   Keith Negus
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415174008


Pages:   220
Publication Date:   24 June 1999
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Music Genres and Corporate Cultures


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Full Product Details

Author:   Keith Negus
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.340kg
ISBN:  

9780415174008


ISBN 10:   0415174007
Pages:   220
Publication Date:   24 June 1999
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction; Chapter 1 Culture, industry, genre: conditions of musical creativity; Chapter 2 Corporate strategy: applying order and enforcing accountability; Chapter 3 Record company cultures and the jargon of corporate identity; Chapter 4 The business of rap: between the street and the executive suite; Chapter 5 The corporation, country culture and the communities of musical production; Chapter 6 The Latin music industry, the production of salsa and the cultural matrix; Chapter 7 Territorial marketing: international repertoire and world music; Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres; Notes; Bibliography Index;

Reviews

... fascinating and thorough.... -Choice


... fascinating and thorough.... <br>-Choice <br>


... fascinating and thorough.... -Choice


Author Information

Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.

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