Overview

This second edition book is a comprehensive study of the music industry distribution system along with understanding the new trends of the music business. It has a real hands-on approach with current trends already in motion within the retail distribution systems. Included are music industry stats, trends and new innovative ways in selling your music through both digital and physical CDs. It is a complete guide in the new music distribution and music business process along with insightful strategies for marketing, promotional campaigns, radio and retail strategies. Marketing through cutting-edge web-technology, and how to incorporate into retail distribution networks supporting soundscan capabilities are explored. The core platform of product fulfillment, understanding the entire process of music distribution and music business is examined.

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9781448629251

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A native New Yorker, Mr. Brae began his career on NYC's Wall Street after graduating with a double Bachelors degree in Marketing and Advertising from the University of San Francisco. He currently also holds a Master's Degree in Marketing from Madison University and currently a PhD Candidate in Marketing & Business Sciences. Having had strong marketing strategies and new business development, Mr. Brae has secured high profile corporate companies such as Harvest Media and Sumthing Distribution producing up to 65% increased revenue in achieving goals at previous companies. Mr. Brae began Hitman Records in 1991 and solidified a joint venture with SOLAR (Sounds of Los Angeles Records - A Division of RCA Records ). Later in 1997, Hitman Records obtained distribution from Bayside Distribution. The record label then began a period of artist acquisition and development, which focused on Hip-Hop, Rap, R&B and Gospel genres. During this period, Mr. Brae represented well-known and established artists, such as Samuelle (double-platinum and Grammy award winning singer from the R&B group Club Nouveau) and Mac Dash Mone (former member of the double-platinum group Digital Underground). In addition, Mr. Brae is also founder and CEO of MP4Player Inc. and co-founder-Chairman of Vision Distribution. Mr. Brae business entrepreneurship savviness has been harnessed in the academic world, as he has taught over 8 years business courses in Music Industry as an adjunct professor at several prestigious universities and colleges as UCLA (Entertainment Studies), San Francisco State University (MRI), University of the Pacific (Music Business), Dominican University of California, Globe Recording Institute to name a few. Currently he is Chairman on the Board of Hitman Records, Inc. and Chairman of MP4Player Inc. and board member for AADA (American Asian Development Association)

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