Overview

Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: ·Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. ·Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” ·Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. ·Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there long-term. ·Offering program examples from museums of various sizes and scopes throughout the nation geared towards a millennial audience, with explanations of why some programs were more successful than others. ·Providing tips and tricks for reaching millennials where they are and on a small budget. ·Helping museum professionals begin the process of giving millennials a voice in museum programs designed for them. ·Suggesting a path towards success that begins with the millennial generation taking on roles as patrons, members, volunteers, donors, board representatives, part-time workers, and in senior management. Millennials want to be your partners in preservation. They want their voices heard and prefer a hands-on approach to their programming. The highlighted program examples in this work will help you reimagine how your facility is viewed by millennials, what practical changes can be made to persuade them to patronize your facility, and discuss how to create bonds which will last past the individual programs they attend and into the foreseeable future. Museums and Millennials features strategies used by museums of various backgrounds and budgets, advice from respected and data-driven consultants in the field, and offers action-oriented solutions to audience engagement issues. Let this book inspire you to try, or try again, to engage this coveted generation.

Full Product Details

Author:   Jaclyn Spainhour
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield
Dimensions:   Width: 15.60cm , Height: 1.60cm , Length: 23.90cm
Weight:   0.390kg
ISBN:  

9781538118573

ISBN 10:   1538118572
Pages:   138
Publication Date:   04 October 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Contents Preface Acknowledgements Chapter 1. Why Millennials Who are Millennials (and who are they not)? Literature Overview: Reaching Millennials Why Invest in Millennials? Types of Millennial Audiences How This Book Will Help You Reach Them Chapter 2. “A”- Affordability Millennial Income: What the Data Reveals Value, Cost, and Millennial Spending Habits Millennial Views on “The Cost of Admission” Designing Affordable Programming for the Facility Practical Applications Chapter 3. “U”- Uniqueness What Makes Programming Unique? Why Millennials Value Innovation Real-Life Inventive Museum Programs Practical Applications Chapter 4. “R”- Relevance Defining Relevance for a Millennial Audience Staying on Mission Practical Applications Chapter 5. “A”- Accessibility Defining Accessibility Accessibility and Millennial Expectations Practical Applications Chapter 6. Looking Ahead Millennials and Museums: Current Relationship Millennials and Museums: Areas for Improvement Millennials and Museums: An Ideal Future Appendix Index About the Author

Reviews

This book is a great conversation-starter for any museum interested in better understanding and engaging with millennials. The information is presented in a way that is easy to read, and the author has collected excellent examples of museum programs that successfully illustrate her concepts and suggestions, demonstrating that museums of any size can implement change and have an impact.--Jennifer Thomas, CAE, Executive Director, Virginia Association of Museums A valuable resource for museum leaders aiming to engage the largest generation of potential visitors.--Colleen Dilenschneider, chief market engagement office for IMPACTS and author/publisher of the blog Know Your Own Bone.

Author Information

Jaclyn Spainhour is a proud millennial and the Director of the Hunter House Victorian Museum in Norfolk, Virginia. A graduate of Old Dominion University, Jaclyn spent time as an adjunct instructor of history at both her alma mater and Tidewater Community College. She serves on the Board of Directors of the Victorian Society in America as the Chair of its Book Awards Committee and the copy editor of the society’s journal 19th Century. Jaclyn was chosen by the Virginia Association of Museums as a Leadership and Advocacy Fellow for 2019, wherein she will develop a webinar focused on the relationship between autism spectrum disorder and inclusivity in the museum world. Her first publication Gilded Age Norfolk, Virginia: Tidewater Wealth, Industry, and Propriety was published in 2015 and serves as a local history text highlighting the importance of the Hunter House Victorian Museum in the local historical landscape.

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