Museum Store: The Manager's Guide: Basic Guidelines for the New Museum Store Manager
Author:   Museum Store Association
Publisher:   Left Coast Press Inc
Edition:   4th edition
ISBN:  

9781629580319


Pages:   154
Publication Date:   15 February 2015
Format:   Paperback
Availability:   In Print   Availability explained
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Museum Store: The Manager's Guide: Basic Guidelines for the New Museum Store Manager


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Full Product Details

Author:   Museum Store Association
Publisher:   Left Coast Press Inc
Imprint:   Left Coast Press Inc
Edition:   4th edition
Dimensions:   Width: 15.20cm , Height: 0.90cm , Length: 22.90cm
Weight:   0.725kg
ISBN:  

9781629580319


ISBN 10:   1629580317
Pages:   154
Publication Date:   15 February 2015
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1: The Retail Store: An Integral Part of the Museum Chapter 2: Building Budgets and Tracking Stats Chapter 3: Managing Merchandising Chapter 4: Legal Considerations Chapter 5: Designing Displays Chapter 6: Managing Staff Chapter 7: Creating Great Customer Service Chapter 8: Developing Effective Marketing Chapter 9: Setting up Shop Online Terms and Definitions

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Founded in 1955, the Museum Store Association is a nonprofit, international association organized to advance the success of cultural commerce and of the professionals engaged in it. By encouraging high standards of professional competence and conduct, MSA helps retail professionals at cultural institutions better serve their organizations and the public. MSA supports museum stores through annual meetings, regional chapters, networking, and professional resources.

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