Overview

Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise and trademarks, just to name a few. This second edition contains a new chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on related and unrelated products, and the Internet information on vendors and other resources.

Full Product Details

9780742504318

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Reviews

This book fills a real void in museum professional literature. -- Doug Harvey, Museum of the Confederacy, Richmond, VA You have given a tremendous amount of useful information in a concise and friendly form. I do not think that anyone who reads this book and uses the information properly could not have a successful museum store. -- May Reed, Store Manager, Museum of the Confederacy, Richmond, VA

This book fills a real void in museum professional literature. - Doug Harvey, Museum of the Confederacy

This book fills a real void in museum professional literature. -- Doug Harvey You have given a tremendous amount of useful information in a concise and friendly form. I do not think that anyone who reads this book and uses the information properly could not have a successful museum store. -- May Reed

Author Information

Mary Miley Theobald graduated from the College of William and Mary in Williamsburg, Virginia, then put her B.A. in American History and her M.A. in Administration and Interpretation of Historic Sites to good use across town at Colonial Williamsburg. She soon found that she liked history best when it made money for museums. Over the years she developed historically accurate products for the Historic Area stores, assisted in the opening of three 'new' historic shops, and learned a good deal about managing these nine establishments and training their costumed employees in historical interpretation. Today Theobald is an adjunct at Virginia Commonwealth University where she teaches American history and museum studies, a sometime museum store consultant, and a freelance writer.

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