Overview

Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.

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9781538114735

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Reviews

A thoroughly researched and comprehensive look at the current challenges facing museum membership programs. Siemer is clear that there is no one solution but provides an essential tool kit for membership professionals and museum leaders to reimagine and reinvent business models for engaging audiences in the 21st century.--Aidan Vega, Director of Membership, Philadelphia Museum of Art Siemer's book add a critical intellectual lens to practical aspects of membership, validating and extending many incipient ideas museum professionals in the field have, while also offering important considerations on how the field is changing. This book can have wide-ranging impact on the ways that museum allocate money and staffing and in turn impact our visitors.--Seema Rao, Principal, Brilliant Idea Studio, LLC A fascinating read and loaded with actionable insights.--Carrie Glassburn, Assistant Cultural Director for Communications, Parker Arts Incredibly relevant, timely and right in line with what everyone in membership and marketing needs to hear right now.--Claire McKee, Membership and Events Manager, Mingei International Museum The research and ideas presented in this book are what every membership manager should be talking about to prepare their institution for the changing landscape of our industry.--Sarah Owens, Membership Manager, Exploratorium We need to find a way forward in membership. Rosie provides practical steps and lots of tangible examples to get you started. You've gotta read this book!--Megan Bernard, Assistant Director of Membership, Museum of Fine Arts, Boston

A fascinating read and loaded with actionable insights.--Carrie Glassburn, Assistant Cultural Director for Communications, Parker Arts The research and ideas presented in this book are what every membership manager should be talking about to prepare their institution for the changing landscape of our industry.--Sarah Owens, Membership Manager, Exploratorium We need to find a way forward in membership. Rosie provides practical steps and lots of tangible examples to get you started. You've gotta read this book!--Megan Bernard, Assistant Director of Membership, Museum of Fine Arts, Boston Incredibly relevant, timely and right in line with what everyone in membership and marketing needs to hear right now.--Claire McKee, Membership and Events Manager, Mingei International Museum

A fascinating read and loaded with actionable insights.--Carrie Glassburn, Assistant Cultural Director for Communications, Parker Arts Incredibly relevant, timely and right in line with what everyone in membership and marketing needs to hear right now.--Claire McKee, Membership and Events Manager, Mingei International Museum We need to find a way forward in membership. Rosie provides practical steps and lots of tangible examples to get you started. You've gotta read this book!--Megan Bernard, Assistant Director of Membership, Museum of Fine Arts, Boston The research and ideas presented in this book are what every membership manager should be talking about to prepare their institution for the changing landscape of our industry.--Sarah Owens, Membership Manager, Exploratorium

A fascinating read and loaded with actionable insights.--Carrie Glassburn, Assistant Cultural Director for Communications, Parker Arts A thoroughly researched and comprehensive look at the current challenges facing museum membership programs. Siemer is clear that there is no one solution but provides an essential tool kit for membership professionals and museum leaders to reimagine and reinvent business models for engaging audiences in the 21st century.--Aidan Vega, Director of Membership, Philadelphia Museum of Art Incredibly relevant, timely and right in line with what everyone in membership and marketing needs to hear right now.--Claire McKee, Membership and Events Manager, Mingei International Museum Siemer's book add a critical intellectual lens to practical aspects of membership, validating and extending many incipient ideas museum professionals in the field have, while also offering important considerations on how the field is changing. This book can have wide-ranging impact on the ways that museum allocate money and staffing and in turn impact our visitors.--Seema Rao, Principal, Brilliant Idea Studio, LLC The research and ideas presented in this book are what every membership manager should be talking about to prepare their institution for the changing landscape of our industry.--Sarah Owens, Membership Manager, Exploratorium We need to find a way forward in membership. Rosie provides practical steps and lots of tangible examples to get you started. You've gotta read this book!--Megan Bernard, Assistant Director of Membership, Museum of Fine Arts, Boston

Author Information

Rosie Siemer is a research and strategy partner to museums and conservation organizations worldwide. As a recognized expert in audience engagement, she is frequently invited to facilitate workshops and speak on the topics of design thinking, choice architecture, and the future of membership. Rosie co-authored a comprehensive resource guide for cultural membership professionals, Membership Marketing in the Digital Age, and is a contributor at The Membership Management Report and npENGAGE, a resource for nonprofits. She has consulted internationally for leading organizations including the Louvre Abu Dhabi, Museum of Science Boston, Saint Louis Art Museum, History Colorado, Desert Botanical Garden, Space Center Houston, the Commonwealth Club of California, Mt. Cuba Center, and the Murphy Arts District.

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