Museum Marketing
Author:   Ruth Rentschler ,  Anne-Marie Hede
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750680653


Pages:   296
Publication Date:   03 July 2007
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $120.00 Quantity:  
Add to Cart

Share |

Museum Marketing


Overview

Full Product Details

Author:   Ruth Rentschler ,  Anne-Marie Hede
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.550kg
ISBN:  

9780750680653


ISBN 10:   0750680652
Pages:   296
Publication Date:   03 July 2007
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Foreword Contributors List of Tables and Figures Abbreviations Preface Part A: Museums: marketing in the Global Marketplace Part B: The Audience Experience in a leisure context Part C: Marketing, revenue and retail Part D: Museum Marketing Culture Bibliography Notes on authors Index

Reviews

Author Information

Ruth Rentschler

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now