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9781442263444

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As an academic museum professional with a small staff, I understand all too well the need to wear numerous hats. From program administrator to K-12 educator, many of us in the field can also add marketing and web design to a growing list of job responsibilities. Professor Wallace's publication, Museum Branding: How to Create and Maintain Image, Loyalty, and Support, does a masterful job outlining the nuts and bolts of museum branding. Building and maintaining a positive brand identity in our communities is essential to the success of any museum's educational mission. -- Craig Hadley, Director/Curator of Exhibitions and University Collections, DePauw University

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Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.

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