Overview

The gyms of urban 'new India' are intriguing spaces. While they cater largely to well-off clients, these shiny, modern institutions also hold the promise of upward mobility for the personal trainers who work there.By improving their English, 'upgrading' their dressing style and developing a deeper understanding of the lives of their upmarket customers, they strategise to climb the middle-class ladder. Their lean, muscular bodies—which Bollywood has set the tone for are crucial to this. Diverging from an older masculine ideal represented by pehlwani wrestlers, these bodies not only communicate (sexual) attractiveness, but also professionalism, control and even cosmopolitanism.

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Michiel Baas has a PhD in Anthropology from the University of Amsterdam, and has held various academic positions with the National University of Singapore, Nalanda University (Rajgir), the International Institute for Asian Studies (Leiden) and the University of Amsterdam. Most of his work centres on the Indian middle class. He has published extensively on the topic of fitness and bodybuilding in India; Indian student- migration to Australia; the migration trajectories of skilled professionals in Singapore; the Indian migration industry; and the lives and lifestyles of IT professionals in Bangalore.

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