Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe
Author:   J. Manea ,  R. Pearce
Publisher:   Palgrave Macmillan
ISBN:  

9780333968741


Pages:   198
Publication Date:   03 March 2004
Format:   Hardback
Availability:   In Print   Availability explained
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Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe


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Overview

This text re-focuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two wide-ranging surveys and includes a thorough review of current literature.

Full Product Details

Author:   J. Manea ,  R. Pearce
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.50cm , Length: 21.60cm
Weight:   0.420kg
ISBN:  

9780333968741


ISBN 10:   0333968743
Pages:   198
Publication Date:   03 March 2004
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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JULIA MANEA is a lecturer in International Business at the Manchester School of Management. - ROBERT PEARCE is a reader in International Business in the Department of Economics at the University of Reading.

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