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Author:   Yadong Luo
Publisher:   Copenhagen Business School Press
Imprint:   Copenhagen Business School Press
Dimensions:   Width: 16.00cm , Height: 2.80cm , Length: 40.50cm
Weight:   0.776kg
ISBN:  

9788763000468

ISBN 10:   8763000466
Pages:   405
Publication Date:   01 October 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Chapter 1 MNEs in Emerging Markets; Introduction to Emerging Markets; Economic Environment and Outlook of Emerging Markets; Commonalities and Distinctions Between Emerging Markets; MNE Investments and Operations in Emerging Markets. Chapter 2 Investment and Policies in China; Foreign Direct Investment Environment; Foreign Direct Investment Policies; MNE Investments in China- Comparison Between China and Other Emerging Markets. Chapter 3 Investment and Policies in Russia; Foreign Direct Investment Environment; Foreign Direct Investment Policies; MNE investments in Russia; Comparison Between Russia and Other Emerging Markets. Chapter 4 Investment and Policies in Brazil; Foreign Direct Investment Environment; Foreign Direct Investment Policies; MNE investments in Russia; Comparison Between Brazil and Other Emerging Markets. Chapter 5 Investment and Policies in India; Foreign Direct Investment Environment; Foreign Direct Investment Policies; MNE investments in Russia; Comparison Between India and Other Emerging Markets. Chapter 6 Investment and Policies in Mexico; Foreign Direct Investment Environment; Foreign Direct Investment Policies; MNE investments in Mexico; Comparison Between Mexico and Other Emerging Markets. Chapter 7 Investment and Policies in East Europe; Foreign Direct Investment Environment; Foreign Direct Investment Policies; MNE investments in East Europe; What is Unique about East Europe. Chapter 8 Investment and Policies in Southeast Asia; Foreign Direct Investment Environment; Foreign Direct Investment Policies; MNE investments in Southeast Asia; What is Unique about Southeast Asia; Case Studies - Boeing; Walmart; McDonald; Pepsi; Johnson & Johnson; Nokia; Motorola.

Reviews

Periodic upheavals notwithstanding, emerging markets continue to present tremendous opportunities. In this volume, Yadong Luo presents a comprehensive analysis of the challenges facing the multinational enterprise in identifying, entering and sustaining profitable operations in emerging economies. A must read for students, scholars and business executives, this book lays down the fundamental framework and tools for operating in these often rough waters. Professor Oded Shenkar, Ford Motor Company Chair in Global Business Management, Fisher College of Business, The Ohio State University Luo's treatise on multinational firms in emerging markets emphasizes the effects of globalization on world business operations. It also explains clearly the new and important role of emerging markets in global market competition for multinational firms. This book is a must read for top executives, international business scholars and students interested in learning about successful international strategies employed by multinational firms competing in global markets. Professor Michael Hitt, Weatherup/Overby Chair in Executive Leadership at, Arizona State University Yadong Luo has produced a very significant book regarding multinational enterprises in emerging markets. This book provides excellent coverage of the most significant contemporary concerns and issues in field. It is based upon an extensive review of the literature and is filled with numerous examples of what multinational companies are doing in emerging markets. Each of the eight chapters is must reading for academics and practitioners. Five very useful integrative case studies are found at the end of the book that enable the reader to apply the materials from all the preceding chapters. Professor Randall S. Schuler, Center for Global Strategic Human Resource Management School of Management and Labor Relations, Rutgers University. What sets this book apart from other similar books is that it is not only theoretically sound but also managerially relevant. Several in-depth case analyses add to the conceptual richness of the author's insight throughout the book. Professor Masaaki Kotabe, The Washburn Chair of International Business and Marketing, Temple University

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