Overview
The insight that institutions, and the communicative practices that create, sustain, and challenge them, are multimodal accomplishments has garnered increasing attention from scholars in organization and management research over the last decade. Traditional understanding of social knowledge and meaning as being constituted primarily through verbal discourse has been challenged and extended by work that has promoted the centrality of visual, material, and other sign systems (e.g., audio, gestures, layout) for constructing social reality. While some discursive approaches to organizations and institutions have acknowledged the existence and relevance of modes other than the verbal for some time, systematic research on multimodality has remained rather sparse. In particular, the interaction and orchestration of multiple modes remains terra incognita with considerable empirical, methodological, and theoretical stakes. Together, 54A and 54B of Research in the Sociology of Organizations investigate these issues with innovative research that focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. Individual contributions demonstrate the potential of multimodal approaches to rejuvenate and extend the study of institutions, they revisit research on classic phenomena in organization theory through a multimodal lens, and advance the design of relevant and rigorous methods of analysis for the study of multimodal communicative practices.
Full Product Details
Author: Markus A. Höllerer (WU Vienna University of Economics and Business, Austria & UNSW Sydney Business School, Australia) ,
Thibault Daudigeos (Grenoble Ecole de Management, France) ,
Dennis Jancsary (WU Vienna University of Economics and Business, Austria)
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Volume: 54, Part A
Weight: 0.467kg
ISBN: 9781787433304
ISBN 10: 1787433307
Pages: 272
Publication Date: 06 December 2017
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Presenting their research in the sociology of organizations, scholars of business and organizations cover multimodal perspectives on institutional persistence and change, and the multimodal construction of identities. Among their topics are the multimodal construction of a rational myth: industrialization of the French building sector from 1845 to 1970, dirty oil or ethical oil: visual rhetoric in legitimation struggles, companies on the runway: fashion companies' multimodal presentation of their organizational identity in job advertising, and the architecture of city identities: a multimodal study of Barcelona and Boston. -- Annotation (c)2018 * (protoview.com) *
Presenting their research in the sociology of organizations, scholars of business and organizations cover multimodal perspectives on institutional persistence and change, and the multimodal construction of identities. Among their topics are the multimodal construction of a rational myth: industrialization of the French building sector from 1845 to 1970, dirty oil or ethical oil: visual rhetoric in legitimation struggles, companies on the runway: fashion companies' multimodal presentation of their organizational identity in job advertising, and the architecture of city identities: a multimodal study of Barcelona and Boston.--Annotation (c)2018 (protoview.com)
Author Information
Markus A. Höllerer is Professor of Public Management and Governance at Vienna University of Economics and Business, Austria, and is also Senior Scholar in Organization Theory at UNSW Sydney Business School, Australia. Thibault Daudigeos is Professor of Organization Studies at Grenoble School of Management, France, and Head of the Alternative Forms of Markets and Organizations (AFMO) Research Team. Dennis Jancsary is Assistant Professor at the Institute for Organization Studies at Vienna University of Economics and Business, Austria.
