Multimodality in Practice: Investigating Theory-in-Practice-through-Methodology

Author:   Sigrid Norris (Auckland University of Technology, New Zealand)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415880374


Pages:   238
Publication Date:   December 2013
Format:   Hardback
Availability:   In Print   Availability explained
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Multimodality in Practice: Investigating Theory-in-Practice-through-Methodology


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Overview

In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

Full Product Details

Author:   Sigrid Norris (Auckland University of Technology, New Zealand)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.499kg
ISBN:  

9780415880374


ISBN 10:   0415880378
Pages:   238
Publication Date:   December 2013
Audience:   College/higher education ,  Postgraduate, Research & Scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Sigrid Norris is Associate Professor of Communication and Director of the Multimodal Research Center at Auckland University of Technology in New Zealand. She is the author of Analyzing Multimodal Interactions: A Methodological Framework (Routledge, 2004), rosarot und schwarz (Deutscher Lyrik Verlag, 2008) and Identity in (inter)action: Introducing Multimodal Interaction Analysis (deGruyter, 2011).

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