Multimodality: A Social Semiotic Approach to Contemporary Communication
Author:   Gunther Kress (Institute of Education, University of London, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415320610


Pages:   236
Publication Date:   13 November 2009
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Multimodality: A Social Semiotic Approach to Contemporary Communication


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Full Product Details

Author:   Gunther Kress (Institute of Education, University of London, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.370kg
ISBN:  

9780415320610


ISBN 10:   0415320615
Pages:   236
Publication Date:   13 November 2009
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Multimodality: A New Approach to Questions of Meaning 2. Signs 3. Modes and Materiality 4. Texts and Messages 5. Media, Messages, Texts 6. Design and Production 7. Doing Multimodal Analysis 8. Thinking and Looking Ahead

Reviews

'The theory of social semiotics presented in this book can bring real benefits in understanding apt forms of communication and it opens the route to a clearer view of evaluation in different modes.' - Discourse Studies


Author Information

Institute of Education, University of London, UK

Tab Content 6

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