Multimodal Chinese Discourse: Understanding Communication and Society in Contemporary China
Author:   Dezheng (William) Feng (The Hong Kong Polytechnic University, Hong Kong)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367672911


Pages:   234
Publication Date:   12 April 2023
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Multimodal Chinese Discourse: Understanding Communication and Society in Contemporary China


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Author:   Dezheng (William) Feng (The Hong Kong Polytechnic University, Hong Kong)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.612kg
ISBN:  

9780367672911


ISBN 10:   036767291
Pages:   234
Publication Date:   12 April 2023
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Theoretical Foundation and Analytical Frameworks 3. Multimodal Metaphor and the Communication of the Chinese Dream 4. Multimodal Evaluation and the Promotion of China's National Image 5. Fashion, Lifestyle, and Clothes Branding in E-commerce 6. Marketization and University Re-branding on TikTok 7. Tradition, Modernity, and the Multimodal Construction of Chinese Masculinity in a Reality Dating Show 8. Wanghong Girls' Performance of Femininity in Livestreaming 9. Concluding Remarks

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Author Information

Dezheng (William) Feng, PhD, is Associate Professor and Associate Director of the Research Centre for Professional Communication at the Department of English and Communication, The Hong Kong Polytechnic University.

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