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OverviewMultimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors. Full Product DetailsAuthor: Wolfgang Schnotz (University of Koblenz-Landau)Publisher: Cambridge University Press Imprint: Cambridge University Press Dimensions: Width: 15.20cm , Height: 1.40cm , Length: 22.80cm Weight: 0.360kg ISBN: 9781009303231ISBN 10: 1009303236 Pages: 160 Publication Date: 23 February 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.ReviewsAuthor InformationWolfgang Schnotz is Emeritus Professor of General and Educational Psychology at the University of Koblenz-Landau, Germany. He was a member of the Reading Expert Group for the OECD, Chief Editor of Learning and Instruction, and head of the DFG Graduate School Teaching and Learning. He publishes on text comprehension, multimedia learning, learning from animation, and conceptual change. Tab Content 6Author Website:Countries AvailableAll regions |
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