Overview

Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

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9781799803669

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Sérgio J. Teixeira , Ph.D. in Management, Adjunct Professor on the Higher Institute of Administration and Languages ​​- ISAL- Madeira. He is an integrated member of the UBI Research Unit for Business Sciences (NECE), Portugal. His research on Tourism, Regional Competitiveness, Innovation, Entrepreneurship, Strategy, Business, and Management has been presented at some international conferences, published in international indexed journals and scientific reviewer on more than 15 journals indexed to WoS. João Ferreira (PhD in Management) is Associate Professor at University of Beira Interior and Coordinator of research Unit NECE. He is author of some books and he published in several international journals. Research interests are: Stategy and Entrepreneurship.

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