Overview

In recent years, the realm of entrepreneurship has witnessed the emergence of a distinctive domain: multi-cultural artisanal entrepreneurship. This research book dives into this novel area, unravelling the challenges, exploring the opportunities, and identifying future trends within this dynamic field. The main themes include cultural diversity, language barriers, global resource accessibility, market expansion, leveraging cultural differences, sustainability, technological impact, and cross-cultural collaboration. With an emphasis on the challenges faced by multi-cultural artisanal entrepreneurs, including issues related to cultural dynamics, language barriers, and access to resources across the globe, this research volume investigates the opportunities available to artisanal entrepreneurs. These include access to new markets, increased demand for unique products, as well as the ability to leverage cultural dynamics for competitive advantage. Finally, the book examines future trends in multi-cultural artisanal entrepreneurship, including the impact of emerging technologies and leveraging the potential of cross-cultural collaboration. Readers, particularly researchers, academics, and students in the field of entrepreneurship, will gain a nuanced understanding of multi-cultural artisanal entrepreneurship, positioning them to navigate the complexities of this field and contribute to its sustainable growth. The findings of this research will also be beneficial for academicians, small business owners, policy makers and organisations at large.

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9781032805528

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Pawan Kumar is a Professor of Marketing at Mittal School of Business, Lovely Professional University, India. Rajesh Verma is Senior Dean and Professor of Strategy at Mittal School of Business, Lovely Professional University, India. Kulvinder Kaur is Assistant Professor of Marketing at Mittal School of Business, Lovely Professional University, India.

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